Video Marketing for Egyptian Brands: Where to Start

Somewhere in your company there's a phone with a folder of half-shot clips on it. A product spinning on a table, a few seconds of the team, an unfinished interview with the founder. Everyone agrees you should be doing video. You've watched competitors' Reels take off. Nobody has decided what the first step is.

Here's the one we'd take. Pick the three questions customers ask you most, make one short video answering each, cut them properly for each platform, and post them on a schedule you can actually keep. Then add ads and bigger productions once you know what people respond to. That's the core of video marketing, and it's how we usually start brands off in our video production service.

Here's what this covers:

• What video marketing means for a brand in Egypt
• Start with your customers' questions
• The first five videos to make
• Picking platforms that matter here
• Shooting yourself versus hiring a team
• How often to post and how to measure it
• Your first month of video

What video marketing means for a brand in Egypt

For a brand, video marketing means a steady stream of videos, each with a job: get noticed, explain, convince, remind. Some are polished ads. Some are a manager talking to the camera in the shop. Both count.

In Egypt it also has a local shape. People discover you on Instagram, Facebook or TikTok, they watch a few of your videos, and then they message you on WhatsApp to ask about price and delivery. Your videos have to do the selling before that chat starts. The better they answer "is this for me, is it good, can I trust them," the easier the chat becomes.

Seasons matter too. Ramadan changes when people are online and what they want to see. Eid, back to school, summer on the North Coast and White Friday each bring their own content. A good video plan sits on top of that calendar instead of ignoring it.

Start with your customers' questions

Before you think about cameras, open your WhatsApp and your DMs. What do people ask again and again? How much is it? Does it come in other sizes? Where are you located? How long does delivery take? Does it hurt?

Every repeated question is a video. Say you run a dental clinic in Sheikh Zayed. "Does teeth whitening damage enamel?" is a 40-second video with the doctor answering honestly. Say you sell home textiles. "How do I wash this without it shrinking?" is a video that also shows off the fabric. Nobody will call these glamorous. They're still exactly what a buyer wants to see right before buying.

The first five videos to make

If we were starting a brand from zero, these would be the first five.

1. The brand video: who you are and why you're different, in under a minute.
2. The product or service demo: the thing in action, close up, no fluff.
3. The top FAQ answered: the question you hear most, answered straight.
4. The behind-the-scenes: your kitchen, your workshop, your team, your process.
5. The proof: a real customer, a real result, a real before and after (with permission).

Shoot them in one day if you can. A single well-planned shoot day can give you a brand video, several product pieces and a stack of short clips for weeks. We cover the different formats in more detail in our piece on corporate videos people actually watch, and the product side in product photos and videos that sell online.

Picking platforms that matter here

You don't need to be everywhere. For most consumer brands in Egypt, Instagram and Facebook are the base: Facebook still reaches a broad Egyptian audience across ages, and Instagram is where many brands are judged on looks. TikTok is worth it if your audience is younger or your product is visual and fun. YouTube suits longer explainers and shows. LinkedIn is where B2B brands should spend their video effort.

Make videos vertical first, 9:16, for Reels, Stories and TikTok. Then make a 4:5 version for the feed and a 16:9 version only if you need YouTube or a website banner. Put text on screen, because a lot of people watch with the sound off, especially at work or on the metro. And decide on language deliberately: Egyptian Arabic for most audiences, English or a mix if your customers are premium and bilingual.

Shooting yourself versus hiring a team

Not every video needs a crew. Daily posts, quick tips and stories can be shot on a good phone by someone on your team. What usually needs a professional team is the content that carries your brand: the brand film, the main ads, the product hero shots, anything you'll put money behind.

The trap is doing everything cheaply, so nothing looks like you mean it, or doing everything expensively, so you can only afford two videos a year. A mix works best. If you're comparing what each route costs, our video production cost guide for Egypt lays out the typical ranges.

How often to post and how to measure it

Two to four short videos a week is a realistic rhythm for most small and mid-size brands. More is fine if you can keep the quality. Less is fine if each one is strong. What kills momentum is posting ten videos in one week and then nothing for a month.

For measuring, skip vanity numbers. Views alone don't pay rent. Look at how long people watch, whether they save and share, how many messages and link clicks you get, and, most of all, whether WhatsApp chats and orders go up in the days after you post. Once a video performs well organically, it's a strong candidate to run as a paid ad.

Your first month of video

Write down ten customer questions. Pick three. Plan one shoot day that covers those three plus a brand video and a product demo. Cut every video vertical first. Post on a fixed rhythm for a month, then look at what got messages, not just views.

If you'd rather have a team plan the shoot, write the scripts and deliver every format ready to post, have a look at how HOK produces video for brands. We'll start from your customers' questions, not from the camera.