Articles
The Journal.
Short reads on video, social and branding.
Short reads on video, social and branding.
The best time to post on Instagram in Egypt depends on your audience. Start with these evening, Friday and Ramadan windows, then confirm them in Insights.
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Instagram ads cost in Egypt explained in EGP: typical CPM and click ranges, realistic monthly budgets, VAT, the dollar effect and what makes costs jump.
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Logo design price in Egypt runs from a few hundred EGP to tens of thousands. Here's what each level gets you and what actually moves the number.
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Booking one of the podcast studios in Egypt? Check the sound, cameras, crew and what files you get before you pay a deposit. A practical list from Cairo.
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What SEO services cost in Egypt in 2026: typical monthly ranges in EGP, what each price level buys, what moves the number, and which cheap offers to avoid.
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Video production cost in Egypt in 2026: typical EGP ranges for phone videos, social ads, brand films and motion, plus what really moves the price up or down.
ReadWhat social media marketing costs in Egypt in 2026: typical EGP ranges for freelancers and agencies, what each package should include, and what moves the price.
ReadTikTok ads price in Egypt in 2026: the real minimum budgets in Ads Manager, what Promote costs, billing in EGP or dollars, and how to run a first test.
ReadA practical guide to personal branding in Egypt for doctors, founders, consultants and brokers: positioning, platforms, content, visuals and what to skip.
ReadWhat a brand presenter does, how it differs from an influencer, how to cast and prepare one, write scripts together, and shoot reels that sound like a person.
ReadArabic vs English SEO for Egyptian businesses: who searches in each language, where competition is lighter, and how to run both on one site without a mess.
ReadUGC in Egypt explained for brands: when creator-style videos sell, when they hurt you, what they typically cost in EGP, and how to brief creators properly.
ReadSocial media marketing for doctors in Egypt: what content builds trust, what the Syndicate rules mean for you, and how clinics turn followers into bookings.
ReadGoogle Ads price in Egypt in 2026: how clicks are priced, realistic monthly budgets in EGP, VAT on your invoice, and which businesses should skip it.
ReadLooking for a branding agency in Egypt? What to check in a portfolio, the questions to ask, red flags in proposals, and how to compare quotes fairly.
ReadHow to make a podcast on YouTube: pick a format you can repeat, set up the podcast playlist in YouTube Studio, nail titles and thumbnails, and keep a rhythm.
ReadA practical local SEO guide for Egyptian businesses: set up Google Business Profile properly, earn reviews, handle branches, and stop losing calls to rivals.
ReadVideo marketing for Egyptian brands, made practical: which videos to make first, which platforms matter, how often to post, and how to plan a budget in EGP.
ReadA practical guide to influencer marketing in Egypt: how to pick the right creators, typical EGP rates by size, what to put in the brief, and how to measure it.
ReadWhat is media buying? A plain explanation of how ad space is planned, bought and optimized on Meta, TikTok, Google and beyond, with Egyptian examples.
ReadHow to choose a brand name that's easy to say, spell and search in Arabic and English, plus the handle, domain and trademark checks to run before you commit.
ReadA practical podcast equipment guide for brands in Egypt: microphones, cameras, light, recorders and the small stuff, plus what to skip and how budgets work.
ReadChoosing an SEO company in Egypt? The red flags in local offers, the questions to ask before you sign, what the contract should say, and how to read reports.
ReadHow to choose a video production company in Egypt: what to check in the showreel, the questions to ask, red flags in quotes, and what a good process looks like.
ReadTikTok marketing in Egypt, step by step: who's on the platform, what content works for brands, how often to post, and when to add ads and creators.
ReadMedia buying agency in Egypt or an in-house media buyer? Real costs in EGP, what each does well, the hybrid option and how to keep control of your ad accounts.
ReadBrand identity design explained piece by piece: logo system, colors, type, imagery, voice and templates, and which ones an Egyptian business needs first.
ReadWhat podcast production services actually cover, step by step: show format, guests, shoot day, edit, publishing on YouTube and Spotify, and the clips.
ReadWebsite design price in Egypt for 2026: typical EGP ranges for company sites and online stores, the hidden yearly costs, and what Google needs from the build.
ReadHow to make video ads that sell: pick one offer, hook in the first seconds, show the product, close on WhatsApp, and test versions on Meta and TikTok.
ReadHow to grow an Instagram business account in Egypt: fix the profile, make Reels people share, test with Trial Reels and collabs, then turn followers into sales.
ReadHow to use the Facebook Ads Library (Meta Ad Library) to see what competitors in Egypt are running, which ads last longest, and what to learn without copying.
ReadWhat brand guidelines should include, from logo rules to colors, fonts, photo style and voice, and how to keep them short enough that your team uses them.
ReadHow to make podcast clips for social media: find ten strong moments, nail the first two seconds, reframe to vertical, caption in Arabic or English, and post.
ReadKeyword research for Egyptian businesses: free tools that work for Egypt, Arabic spelling and dialect, search intent, Ramadan seasons, and lists into pages.
ReadHow to write a video ad script that sells: a simple structure, a two-column template, word counts per length, and tips for writing in Egyptian Arabic or English.
ReadMarketing agency prices in Egypt for 2026: typical EGP ranges for social media, ads, video, branding, SEO and websites, plus how to build a budget that adds up.
ReadHow to market your business on Instagram and Facebook in Egypt: profile setup, content that sells, replying in DMs and WhatsApp, and when to add paid ads.
ReadColor psychology in branding without the myths: what colors signal, how culture and category change their meaning in Egypt, and how to build a palette.
ReadThinking about a business podcast in Egypt? When it makes sense, when it doesn't, what it really costs your team, and how to test the idea before you commit.
ReadHow long does SEO take to show results? A month-by-month timeline for Egyptian businesses, what speeds it up, what slows it down, and when to worry.
ReadProduct photography in Egypt for online stores and social media: the shots every product needs, short product videos, typical EGP costs and how to plan a shoot.
ReadHow to choose a social media agency in Egypt: what to ask, what to look for in their work, red flags in proposals, and how to run a fair trial month.
ReadAd audience targeting explained for Egypt: how Meta, TikTok and Google find buyers in 2026, when to go broad, and how to use location and customer lists.
ReadRebranding is costly when done for the wrong reasons. The real signs it's time, when a refresh is enough, and how to roll it out without losing customers.
ReadA practical guide to YouTube show production for brands in Egypt: pick a format, write the format bible, cast a host, shoot a season and package it.
ReadWhat is SEO, in plain English? How Google picks results, the three parts of SEO, how it compares to paid ads, and what it looks like for a business in Egypt.
ReadCorporate video production that people actually watch: pick one audience, tell a real story, keep it short, and cut versions for LinkedIn, events and social.
Read25 Reels ideas for business that don't need dancing: formats for shops, clinics, restaurants and service brands in Egypt, plus how to film them on a phone.
ReadA practical Meta Ads Manager guide for Egyptian businesses: account setup, campaign objectives, Advantage+ settings, WhatsApp ads, tracking and reading results.
ReadWhat is branding, really? Not just a logo. A plain explanation of what a brand is, what branding does, and where an Egyptian business should start.
ReadHow multi camera production works for podcasts and talk shows: camera layout, matching, sync, live switching or editing, crew, and when two cameras will do.
ReadA free SEO audit checklist you can run yourself with free Google tools: indexing, speed, page basics, content, local signals and Arabic and English versions.
ReadMotion graphics or a live shoot? When each wins, typical EGP costs, how to mix both, and what to check before hiring a motion graphics company in Egypt.
ReadA simple content plan template for social media, with the columns to use, a weekly rhythm, content pillars and an Egyptian calendar to build a month that sells.
ReadSocial media management vs social media marketing: what each one covers, how they overlap, which one an Egyptian business needs first, and what to ask agencies.
ReadDigital marketing in Egypt explained for business owners: where your customers are, what each channel does, how to split a budget, and what to do first.
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